Following the common saying “reinvent yourself or die”, the Spanish airline Iberia has changed its look to face the new challenges. Creative Travel shows you the last logo that represents Iberia. The company has renewed its brand image several times since its birth in 1927.

The new logo keeps the colours of the Spanish flag while boosting the red, symbol of the vitality and drive which have always been part of the company’s history and which will continue to stand for the creativity and passion that Iberia brings to the table.

The new face of Iberia is the final result of a project initiated three years ago, involving nearly 9,000 interviews with consumers. In them, our customers let us know that while Iberia is still a powerful brand, they wanted us to renovate while adhering to our core values.

That is why Iberia is changing: in order to make flying with it truly a unique experience.